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Prove your value. Showcase your impact.

The Product Marketing KPI Toolkit delivers a complete system that helps you measure what matters, report results leadership cares about, and finally connect PMM to business growth.

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Tired of being told product marketing is "hard to measure"?

how would it feel to...

Clearly connect your PMM team's work to real business outcomes
Set KPIs that earn trust, visibility, and buy-in from leadership
Know when to pivot, double down, or course-correct — before it’s too late
I WANT THAT!
HERE'S WHAT YOU GET

Everything you need to prove your impact:

  • 6 customizable templates — including planning docs, strategic plans, dashboards, executive reports, and brainstorming tools.
  • 1 practical guidebook — with a KPI library of 50+ examples, AI prompts, and common pitfalls to avoid.
  • 12 training videos — showing a real world example and walking you through how to set up, use, and present your KPI system.
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PMM Camp has been incredibly helpful in growing my skillset, career and network.

I'm a Product Marketing Director who works remotely and is not located in one of the major tech hubs. Tamara and the community she has built are incredibly knowledgable, friendly, and helpful.

– Brandon Hatter

THE PRODUCT MARKETING KPI TOOLKIT

What's in the toolkit:

Strategic Plan

Learn how to map your company’s priorities to PMM objectives and key results, and then break them down into quarterly plans.

Brainstorm Boards

Canva templates to help you workshop ideas, ideate on potential metrics, and get everything out on paper before you commit.

KPI Tracker & Dashboard

Track progress against annual and quarterly targets and initiatives — all in one clean, customizable spreadsheet.

KPI Meeting Agenda

A sample agenda with prompts to help you run focused, outcome-driven KPI meetings — so your team moves from reporting numbers to making smarter decisions.

Executive Performance Brief

Present what matters most to leadership. Surface key learnings, highlight progress, and clearly signal where support or resourcing is needed — without overwhelming them with data.

The KPI Guidebook

A workbook to help you choose the right KPIs and connect your work to business outcomes. Includes guiding principles, real examples, AI prompts, and a full library of KPIs by GTM motion and PMM activity.

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Hey Camper 👋🏻

My name's Tamara.

I’m the founder of PMM Camp and a product marketing leader who’s spent the last decade scaling SaaS companies and leading high-impact PMM teams.

I built The PMM KPI Toolkit because I know how hard it is to prove the value of product marketing — especially when you influence metrics but don’t fully own them. This system is inspired by the frameworks I used to run my teams as the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce.

It’s been tested and refined with dozens of PMM leaders inside the PMM Camp community — and now it’s yours to use, adapt, and make your own.

Because your work deserves to be recognized.

Here’s how the system breaks down...

PART ONE

Define Your KPIs

Turn business goals into measurable outcomes your PMM team can influence and own.

  • Align PMM objectives to company priorities using a proven KPI Map framework
  • Brainstorm, workshop, and select KPIs that reflect real impact, not just activities
  • Build strategic annual and quarterly plans that keeps your team focused and stakeholders aligned

PART TWO

Measure Your KPIs

Track progress with confidence so you can spot wins early and adjust before it's too late.

  • Set annual and quarterly targets tied to clear business outcomes

  • Monitor both KPIs and PMM initiatives to understand what’s working (and what’s not)

  • Use a flexible, centralized tracker to stay on top of performance all year

PART THREE

Report On KPIs

Share results in a way leadership understands— so PMM is seen as a strategic driver, not support function.

  • Run focused team meetings that turn numbers into meaningful next steps

  • Surface learnings, gaps, and support requests before leadership needs to ask

  • Use a quarterly executive brief to communicate value and secure buy-in
READY TO MEASURE WHAT MATTERS?

Make your impact impossible to ignore.

The PMM KPI Toolkit is your complete system for defining, measuring, and reporting KPIs that prove the impact of product marketing. Choose your access option below.

ONE-TIME PURCHASE

Pay once, get lifetime access

$50

COMING SOON
INCLUDED WITH PMM CAMP

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FREE

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100% RISK-FREE GUARANTEE

If the toolkit doesn’t help you set clearer KPIs and prove your impact, just email us within 14 days and we’ll give you a full refund — no questions asked.

Loved by PMMs 

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Frequently Asked Questions

ARE YOU READY?

What are you waiting for?

The sooner you start tracking what matters, the sooner you’ll prove your impact. Grab the PMM KPI Toolkit and make your work impossible to ignore.

I'M READY!