Prove your value. Showcase your impact.
The Product Marketing KPI Toolkit delivers a complete system that helps you measure what matters, report results leadership cares about, and finally connect PMM to business growth.
Tired of being told product marketing is "hard to measure"?
how would it feel to...
Everything you need to prove your impact:
- 6 customizable templates — including planning docs, strategic plans, dashboards, executive reports, and brainstorming tools.
- 1 practical guidebook — with a KPI library of 50+ examples, AI prompts, and common pitfalls to avoid.
- 12 training videos — showing a real world example and walking you through how to set up, use, and present your KPI system.
I just got my hands on the PMM KPI Toolkit and it's already SO useful.
The timing couldn't be better for the work my team is doing and (as always) Tamara has created something that's not just insightful but pragmatic and well thought out. If you want to support your team in measuring what really matters and showing that PMM is a strategic team that impacts the business, I highly recommend it.
– Nina Blagojevic, Director of PMM @ Jobber
What's in the toolkit:
Strategic Plan
Learn how to map your company’s priorities to PMM objectives and key results, and then break them down into quarterly plans.
Brainstorm Boards
Canva templates to help you workshop ideas, ideate on potential metrics, and get everything out on paper before you commit.
KPI Tracker & Dashboard
Track progress against annual and quarterly targets and initiatives — all in one clean, customizable spreadsheet.
KPI Meeting Agenda
A sample agenda with prompts to help you run focused, outcome-driven KPI meetings — so your team moves from reporting numbers to making smarter decisions.
Executive Performance Brief
Present what matters most to leadership. Surface key learnings, highlight progress, and clearly signal where support or resourcing is needed — without overwhelming them with data.
The KPI Guidebook
A workbook to help you choose the right KPIs and connect your work to business outcomes. Includes guiding principles, real examples, AI prompts, and a full library of KPIs by GTM motion and PMM activity.
Hey Camper 👋🏻
My name's Tamara.
I’m the founder of PMM Camp and a product marketing leader who’s spent the last decade scaling SaaS companies and leading high-impact PMM teams.
I built The PMM KPI Toolkit because I know how hard it is to prove the value of product marketing — especially when you influence metrics but don’t fully own them. This system is inspired by the frameworks I used to run my teams as the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce.
It’s been tested and refined with dozens of PMM leaders inside the PMM Camp community — and now it’s yours to use, adapt, and make your own.
Because your work deserves to be recognized.
Here’s how the system breaks down...
Define Your KPIs
Turn business goals into measurable outcomes your PMM team can influence and own.
- Align PMM objectives to company priorities using a proven KPIÂ Map framework
- Brainstorm, workshop, and select KPIs that reflect real impact, not just activities
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Build strategic annual and quarterly plans that keeps your team focused and stakeholders aligned
Measure Your KPIs
Track progress with confidence so you can spot wins early and adjust before it's too late.
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Set annual and quarterly targets tied to clear business outcomes
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Monitor both KPIs and PMM initiatives to understand what’s working (and what’s not)
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Use a flexible, centralized tracker to stay on top of performance all year
Report On KPIs
Share results in a way leadership understands— so PMM is seen as a strategic driver, not support function.
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Run focused team meetings that turn numbers into meaningful next steps
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Surface learnings, gaps, and support requests before leadership needs to ask
- Use a quarterly executive brief to communicate value and secure buy-in
Make your impact impossible to ignore.
The PMM KPI Toolkit is your complete system for defining, measuring, and reporting KPIs that prove the impact of product marketing. Choose your access option below.
If the toolkit doesn’t help you set clearer KPIs and prove your impact, just email us within 14 days and we’ll give you a full refund — no questions asked.
Frequently Asked Questions
WHO IS THE PMM KPI TOOLKIT FOR?
HOW LONG DOES IT TAKE TO SET THIS SYSTEM UP?
WHAT IF MY COMPANY DOESN'T HAVE FORMAL OKRS OR PRIORITIES?
CAN I USE THIS WITH MY TEAM?
What are you waiting for?
The sooner you start tracking what matters, the sooner you’ll prove your impact. Grab the PMM KPI Toolkit and make your work impossible to ignore.
I'M READY!